 Our
History: |
History of AA Pacific Media may be divided in
two periods. The first period: the company dealt
only with the promotion activities, organizing
festivals of "young people culture",
street and club promotion activities. The second
period: the company became one of the biggest
advertising agencies of full cycle with the whole
range of advertising and promotion services, working
with such major brands as Coca-Cola, Russia-on-line,
Akos, Mivimex, others.
Since 1997, AA Pacific Media (called Pacific Promotions
at that time) positioned itself as a company with
a strong team of creative people able to realize
any original and creative ideas. The first major
projects (festivals "Pacific" and "Everyone
is free") proved that Pacific Promotions'
team has a great creative potential with leadership
skills in development and realization of mass
events while attracting sponsors and finding great
support in mass media.
Since 1999 the company began to enter aggressively
the advertising market of Primorsky Krai. The
successful experience was the advertising campaign
"Night of advertising eater". Then followed
the advertising campaigns for Coca-Cola, Fanta,
Sprite, Mivimex, Washington Apple Co., Russia-on-line,
Siberian Crown, Peter I, Akos. You can find a
more detailed information about our work on our
website www.pacificmedia.ru
| Our
Philosophy |
AA Pacific Media's specialization is integrated
marketing communications.
Today in the world of constant development of new
technologies, rapid globalization and competition,
effective communication is a key to success of any
organization.
Far Eastern market is still somewhat uncertain and
risky (as well as the whole Russian market); it
demonstrates a low rate of security of domestic
and foreign investments. There should be a control
over stability and credibility of the market players,
which has to be based on the truthful information
disclosure. The process of making the information
"public" follows a rational goal - creating
the competitive advantage of one market player over
the other.
The necessary condition of the communication process
is that it should be in the form of a dialogue.
There also should be professional market operators,
who can help build such a dialogue, and not only
build it but also moderate it reacting instantly
to any communication disturbers.
Building of long-term effective personal- and mass
communications with business partners, key customers
and public is what we offer our clients.
Why do we consider ourselves competitive market
players?
Because the communication process is constantly
changing. Now it requires high professionalism and
experience of communication operators. Innovation
and creativity are the key words describing the
competition factors of communication companies.
New communication ideas with their clear argumentation
become the major factor, which influences a client's
decision about co-operation.
Creativity, which means a non-traditional approach
to any task, and the correct calculations of the
results - are the assets of Pacific Media and we
offer them to our clients.
Far East has a great potential to define the ways
of growth for business in Russia. The unique geographical
situation formulates Pacific Media's mission - we
should become an information and communication bridge
between Russia, Asia and Europe.
| Our
services |
· Creation of advertising materials
· Development and realization of advertising
and promotion campaigns;
· Development and realization of Public Relations
actions and campaigns;
· Organization and realization of mass promotional
events: festivals, concerts, presentations, competitions,
etc.
· Outdoor advertising: production and placing
in cities of the Russian Far East;
· Mediaplanning: choosing of advertising
means, mediaplans optimization;
· Placing of advertising messages in mass
media of Primorsky Krai and Russia;
· Monitoring of advertising;
· Production of various printing promotional
materials and P.O.S. (Point of Sale) materials;
· Production of souvenir materials;
· Audio and video production, photo and design
services;
· Creation of a corporate style.
| Our
clients |
* N?C (New Telephone Company)
* Coca Cola
* Samsung Electronics
* Nestle
* Ratimir
* Wimm Bill Dann
* Gillette
AA Pacific Media is:
1. Creation of advertising materials
The team of experienced copywriters and designers
work on creation of various advertising materials.
The main goal on this step is to show the client
the most effective decision of an advertising task.
That's where we excel making accent on development
of effective advertising methods and technologies.
There is some percentage of "pure" creativity
in our work, the rest is quality work of our people.
2. Development and realization of advertising
and promotion campaigns
Today success follows only those, who manage to
use time factor, narrow the target market, concentrate
all the marketing efforts on this target market
and use the modern methods of communication. Of
course, we didn't make the brand names of Coca-Cola,
Samsung, Siberian Crown, Russia-on-line, but our
work helps to bring these brand names closer to
the consumers. We use all the necessary marketing
and advertising tools to reach the best result.
3. Development and realization of Public Relations
actions and campaigns
Public Relations are the complex of activities aimed
to create a mild information climate in mass media,
positive image of a company. PR is not advertising,
it won't influence the sales increase immediately.
Its value is in brining to public more trust towards
your company. We can create a positive attitude
towards your company not only among potential customers,
but also among general public.
4. Organization and realization of mass promotional
events: festivals, concerts, presentations, and
competitions.
That's what we can much better than others. "Night
of advertising eater", festivals "Hip
Hop Info", "Beer Siberian Crown",
"Street-ball Challenge", "Miss of
"Russian Radio", "MTV in Vladivostok",
"5 year anniversary of "New Wave Radio"
- these are some events, which we organized and
realized. All the events were really mass events
- nearly 1,500 -40,000 people took part in each
event. We can claim that we don't have any competitors
in the organization and realization of mass promotional
events.
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5. Outdoor advertising
We produce over-road banners, printing materials
of any size: city-formats, billboards, painted walls,
etc. We develop the address programs and we place
the outdoor materials in Vladivostok, Khabarovsk,
Nakhodka, Ussuriisk, Blagovechensk, others.
6. Mediaplanning
Mediaplanning department of Pacific Media fulfills
two functions:
- leading the aggressive policy in finding the beneficial
conditions of advertising placing;
- planning of the advertising campaign and giving
a client a complete optimized mediaplan composed
on basis of the advertising budget of a client.
We co-operate with all mass media of Vladivostok
and other cities, and (depending on a project) use
the information opportunities of all mass media,
whose target markets prove to be the most interesting
for a client.
7. Placing in regional mass media.
What if a company wants to expand its sales in other
regions? Such a company needs an advertising support
for sure. We can solve all tasks with placing of
advertising materials in mass media of those regions.
8. Monitoring of advertising.
Pacific Media services will be very necessary if
you want to control all the appearances of your
ads in mass media. Monitoring means not only the
confirmation of the number of ad appearances, we
can also tell you the exact time and the advertising
block the ad appeared in. We can also provide you
with the recording of an advertising block, where
your ad appeared.
9. Production of printing materials.
Market dictates its conditions. It becomes more
difficult to reach a consumer's mind using only
traditional advertising means. Our goal is to find
and offer a client new effective ways of communication
with the consumers. That's why we pay a particular
attention to such directions as merchandising and
production of P.O.S. (Point of Sale) materials.
The quality of printing industry in Primorey is
pretty high and it lets to produce various quality
P.O.S. materials: wobblers, shelf-talkers, price
tags, posters, hard posters, stickers, etc. Besides
we can provide a client with a moulage of a package
and a display- showcase. These materials help to
increase the sales while the advertising budget
of a client is not very high.
10. Souvenir materials
Souvenir materials are now becoming a great marketing
tool, which is aimed to appeal to consumers. We
offer our clients all the range of the souvenir
materials, which can only exist in the today's world.
They include traditional products (such as pens,
pencils, bottle openers, breloques, etc) as well
as non-traditional products (company info on a Christmas
tree ornament, mouse pad, others).
11. Audio and video production, photo and design
services
Pacific Media offers professional services in creation
of audio and video advertising, beginning from the
development of a script for the audio- and video
commercial up to creation of a commercial itself.
We possess all the modern equipment for this. Ideas,
approved by a client, can be put into life in a
cartoon, 2D and 3D commercial, with actors and mass
actions. We can also make the projects on advertising
TV and audio programs, presentation movies. Besides,
we provide our clients with video and photo reports
on mass events. Our design services include creation
of any promotional printing materials, decoration
for TV program, and also the development of Internet
sites for companies.
12. Creation of a corporate style
Corporate style is a face of your company. We can
make your corporate style peculiar. Booklets, business
cards, calendars, made using one corporate style,
will give you a comparative advantage over your
company's competitors, will bring you a firmer recognition
among your customers. High quality work and quick
execution - are our advantages and peculiarity of
our own corporate style.
13. Regional activities.
AA Pacific Media offers a wide range of services
on regional mediaplanning and placing in mass media,
placing and monitoring of outdoor advertising, realization
of various promotional activities in various Russian
regions.
In a nut shell, AA Pacific Media's activities can
be described with one sentence: we offer a client
an individual package of integrated marketing communications,
which are planned, developed and realized taking
into account a client's requirements and based on
the professionalism and experience of our team.
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