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Tourism Industry
Over the past six decades, tourism has experienced
continued expansion and diversification, becoming
one of the largest and fastest growing economic sec-
tors in the world.
Visitor expenditure on accommodation, food and
drink, local transport, entertainment and shopping, is
an important pillar of the economies of many desti-
nations, creating much needed employment and op-
portunities for development.
Globally, the contribution of tourism on worldwide
gross domestic product (GDP) is estimated at 5%.
Tourism’s contribution to employment tends to be es-
timated in the order of 6-7% of the overall number of
jobs worldwide (direct and indirect).
According to the UNWTO, following the 4% decline
in 2009, international tourism has grown globally
6,6% in 2010 with a total of 935 millions of travellers
thanks notably to emerging countries that registered
a superior growth than more advanced countries
(with an average of 8% vs 3% in Europe).
In 2010, UNWTO estimates international tourism re-
ceipts have reached US$ 919 Bn worldwide.
With a two digit 13% growth, Asia registered the
fastest recovery and amounted a record of 204
million visitors while Africa that was the only conti-
nent to grow in 2009 amounted 49 million visitors in
2010, benefiting amoung other events from of the
FIFA World Football Cup and the CAN. In terms of
receipts, Africa added US$ 3 Bn to reach US$ 31
billion.
The Bank of Portugal claims a total revenue of tour-
ism in 2010 of €7.6 billion. It is worth mentionning
that Angolan tourists represented the fifth most im-
portant nationality of tourist, revenue-wise, having
spent some €327 million while on holiday in Portugal
in 2010.
Following a year of global recovery in 2010, growth is
expected to continue for the tourism sector in 2011.
UNWTO forecasts international tourist arrivals to
grow at between 4% to 5% in 2011.
TOURISM IN ANGOLA
Just like the rest of the world, tourism is one of the
most promising sectors. Angola is a geographically
diverse country with over 1,650 km of beautiful Atlan-
OVERVIEW
tic coastline, exotic woods, savannahs and elevated
plains. Tourism industry in Angola is therefore mainly
based on the country’s natural beauty, that include
rivers, waterfalls and scenic coastline.
In Angola, despite the slackening of investments the
past 3 years due to the crisis, infrastruture and acco-
modation capacity have improved greatly along with
the number of people employed in the wide scope of
activities generated by the different activities.
Tourism in Angola registered +40% growth in 2010
mainly to the thanks to the CAN 2010.
In 2010, the revenues related to the tourism activi-
ties reached US$ 665 million vs US$ 473 million in
2009 (+40%). Revenues were generated mainly
from Luanda (86%) followed by Cabinda (7,2%) and
Benguela (3,6%).
Evolution of tourism revenues
In total 139,000 people were employed in all the ac-
tivities of tourism in 2010, which corresponds to an av-
erage progression of 43,8%. The amount of salaries
generated by the tourism sector reached US$ 305
million in 2010. Over half of the employees worked in
the accommodation segment. Luanda employs 78%
of the total employees from private sector and the ac-
tive population repartition by genre was the following:
Source: Infotur
Source: Infotur