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Industry and Trade
CORPORACIÓN LA FAVORITA
Andy Wright
Commercial Vice President
Av. General Enriquez
Quito – Ecuador
Tel: 593 2996500
favorita@supermaxi.com
www.supermaxi.com
Area of activity: Retail
Date of creation: 1945
Employees: 5974
Annual turnover: $1145 million USD
Corporación La Favorita is one of Ecuador’s largest and
most famous commercial companies. The business is
comprised of a large chain of convenience stores that
offer basics and sometimes more luxurious products.
It all began in 1945 when William Wright Vallarino and
three minority shareholders opened a convenience
shop selling soaps, candles and other imported goods.
They then named it “La Favorita” and it was located at
the Plaza de San Francisco. Later in 1971, they opened
the first modern shopping centre in the town. Taking ad-
vantage of this situation, the company also decided to
open the first major supermarket in the country, usher-
ing in the modern era of the company. Since 1975, Su-
permercados La Favorita have allowed the incorpora-
tion of shareholders, raising funds to support business
growth. In 1979, they opened the first store outside the
city of Quito, in the city of Guayaquil. In 1983, the com-
mercial name was changed to Supermaxi. Its integra-
tion into the Quito Stock Exchange took place in 1992
and in 1998 the company already had 2967 sharehold-
ers. In 2007, the company changed its name from Su-
permercados La Favorita SA to Corporación Favorita
C.A. and built a rigid corporate structure. In 2009, they
had 5,974 employees putting them in second place in
the rankings in terms of sales with a record turnover of
$1,145,50 million.
The company has three branches within its retail activ-
ity, commercial, industrial and real estate:
Commercial:
La Favorita offers a wide range of brands including:
Juguetón, Bebemundo, Mr. Books, Kywi, MegaKywi,
Radioshack, Tventas, Salón de Navidad, Todohogar,
Sukasa, Akí, and Gran Akí. These brands are sold un-
der the two main brands, Supermaxi and Megamaxi.
Supermaxi supermarkets offer a great selection of prod-
ucts, but the hypermarket Megamaxi goes one step
further offering further sections for clothing, audio and
video, home appliances, hardware, camping equipment
and homeware. The hypermarkets manage the follow-
ing private brands: AFK (small appliances), Sportiva &
Roadstone N2000 (clothing, tires), Centry International
(audio and video accessories), Choco Maker (bakery
utensils), DK City (machinery exercises), Uniden (Mo-
bile), Galant (microwave ovens), Neotec (air purifiers).
Megamaxi has a national sales area of 56,375 m2 with
an additional 9 offices and 1323 direct employees.
Industrial Area:
In their industrial division they manage the following
brands: Enermax, Maxipan, Agropesa and Pofasa.
Real Estate Area:
In their real estate division the company managed the
following centres: Mall El jardín, Mall del Sol, Mall del
Sur, Mall de Los Andes, Centro Comercial La Pradera,
Centro Comercial Miraflores, Multiplaza.
GERARDO ORTIZ E HIJOS
Patricio Ortiz
President
Av. De las Américas 6-118 and Nicolás de Rocha
Cuenca.
Tel: +593 7 288 7070, 288 77 66
www.grupoempresarialortiz.com
Areas of activity: Multi-sectorial
Date of creation: 1943
Employees: 4000
Annual turnover: $113 million USD
Gerardo Ortiz & Sons Co. Ltd is a Cuencan industrial
group. Since their foundation in 1943, the company has
focused on the distribution of industrial products and
has ultimately become one of its most strategic busi-
ness lines.
Gerardo Ortiz & Hijos is the leading industrial group
in importing and marketing of articles for industry and
commerce. The company offers a wide range of prod-
ucts of various kinds including footwear, printing mate-
rials, hardware, machinery, homeware, liquor, plastics
and construction. The company has more than 15,000
strategic business partners across Ecuador and have
become great contributors to national development.
Gerardo Ortiz e Hijos is the seventh largest commercial
(40%) and industrial (60%) group in the country with a
total of 4,000 employees.
Gerardo Ortiz y Hijos forms strategic alliances with the
best brands in the world, fulfilling their goals through
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