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Industry and Trade
specialized services, as well as sticking to its integral vi-
sion of the market aiming for total customer satisfaction.
The company strives to offer and provide the best cus-
tomer service by means of implementing a model of
process integration and optimization across its product
lines. Thereby creating effective strategies for market
development.
Being a conglomerate with so many differentiated
businesses in different areas, Gerardo Ortiz e Hijos is
always open to establishing new business opportuni-
ties and strategic alliances to continue growing at an
international level.
Ecuador needs more stores that will cover local needs,
however we are selling products to Peru and Colombia
with much success and it would be ideal to have plants
there.
Patricio Ortiz
President of Gerardo Ortiz e Hijos
Centro Comercial Miraflores, Multiplaza.
PLÁSTICOS DEL LITORAL (PLASLIT S.A)
Xavier Simon
President
Km. 11½ s/n Vía a Daule., Guayaquil.
Tel.: +593 4 2100 070
www.plaslit.com
Area of activity: Plastics
Date of Creation: 1969
Employees: 500
Annual turnover: $50 million USD
Since its foundation in November 1969, Plasticos del
Litoral S.A. has offered its services to many different
production sectors in Ecuador, as well as in the rest of
Latin America. The company provides flexible pack-
aging solutions. The company supplies high quality
products and constantly innovates within their range
ensuring that their equipment and staff are up to date
in all sectors.
For 40 years they have led the flexible packaging indus-
try in Ecuador as well as offering disposable products
for the food, beverages and pharmaceutical consump-
tion industries . The company came about in order to
meet the demand of the banana export industry. After
they had cracked the basics, they moved into manufac-
turing more sophisticated packaging using polyethene,
polypropylene and labelling systems. Using high tech
Spanish machinery the company has started making
elaborate vacuum packaging and nylon covers like no
other company in Latin America. They also have an-
other company called Plasti Util which manufactures
cutlery, glasses and trays for fast food restaurants.
The company currently employs 500 people and has
a turnover of $33 million with an impressive 12-14%
growth rate in 2011. Its products are exported to Pan-
ama, Venezuela, Colombia, Peru, Chile, Argentina and
Uruguay and they are also currently targeting Mexico.
$6 million has been invested in improving machinery
further.
AYMESA (AUTOS Y MÁQUINAS DEL ECUADOR)
Patricio Acosta
Executive President
Av. Maldonado 8519 Quito
Tel: +593 2 2673166
Area of activity: Car assembly
Date of Creation: 1970
Annual turnover: $108 million USD
Aymesa is a reputable Ecuadorian car assembly com-
pany. Nowadays, it produces different models of Kia
cars, such as the Rio, Grand Pregio and Sportage. The
plant also produces the Vitara model for Chevrolet as
an extra.
When the company was founded in 1970 it became the
first assembling automotive company in Ecuador and
one of the only two countries selected worldwide by
General Motors to take part in the BTV (Basic Transport
Vehicle) programme. The challenge was to produce ve-
hicles based on a simple and low cost process, using a
totally lean design.
In May 1973, the first vehicle made in Ecuador (called
the “Andino”) was launched into the market. By 1975,
more than 1.000 vehicles had been assembled already,
some of them were sold to Colombia as the first ex-
porting product made by the Ecuadorian Automotive
Industry.
In 1981 the company installed a new high tech welding
plant as to improve their bodywork capabilities. This
result in the successful launch of a new product, the
Chevrolet Chevette – a family car.
Aymesa has always been recognized in the market for
its creativity and tenacity.
Aymesa implements the most modern and innovative
technology in its processes to ensure quality and future
innovation. They work hard to ensure international se-
curity and safety levels are met.
In full flow, the factory can produce 6 units per hour
meaning that 36,000 can come off the production line
in one year. Investments and projects under execu-
tion will give the company the opportunity to offer, in a