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www.ebizguides.com
Industry and Trade
short term, the production capacity of 54.000 units per
year, which will be used to assembly many models and
brands recognized internationally.
CERVECERÍA NACIONAL DEL ECUADOR
Roberto Harrín
President
Francisco de Orellana Km. 4 1/2
Guayaquil.
www.cervecerianacional.com.ec
Area of activity: BreweryDate of creation: 1887
Employees: 1688
Annual turnover: $424 million USD
Until 1987, when beer production began at the Cerver-
cería Nacional in Guayaquil, only imported beer had
been consumed in Ecuador.
Cerveceria Nacional, CN SA is a subsidiary of SABMill-
er PLC (since 2005). The company is a market leader
in the manufacturing and marketing of beer and soft
drinks in Ecuador.. Its main brand is Pilsner Premium
but it also produces the first Premium beer of Ecuador:
Club.
Cervecería Nacional is the leader in the beer market
in Ecuador.
SABMiller is one of the largest brewers in the world with
interests and distribution agreements in over 60 coun-
tries across six continents.
SABMiller operates in Latin America in Honduras, El
Salvador, Colombia, Peru, Ecuador and Panama. It has
18 breweries with a production capacity of 44.8 million
hectolitres of beer, water and juices.
In Ecuador, the national brewery has two plants located
in Quito and Guayaquil that are dedicated to the de-
velopment and marketing of beer, malt and water ta-
ble. The production capacity is of more than 4.000.000
hectolitres.
Throughout its history, the Cervecería Nacional has
been distinguished by the quality of its products and
services, which has resulted in trust and preference of
consumers both at home and abroad.
They are committed to Ecuador, generating direct and
indirect employment for about 500,000 people. They
strive to be a responsible company and to ensure con-
tinuous improvements to their products.
In Ecuador they have 1,454 direct employees and an
impressive 125,000 points of sale across the four re-
gions of Ecuador.
Cerveceria Nacional, CN S. A. offers a wide array of
beverages, ranging from beer to soft drinks which are
produced under strict international standards to provide
its customers with products that taste great and are
100% quality.
The brewery makes Pilsener, Club,Dorada, Conquer,
Manantial and Pony Malta.
ALMACENES JUAN ELJURI
Juan Doumet Anton
General Manager
Gil Ramirez Davalos 5-82 y Armenillas
Cuenca
Tel: +593 2 286211
Fax: +593 2 286211
www.grupoeljuri.com
Area of activity: Retail
Date of creation: 1921
Employees: 866
Annual turnover: $120 million USD
The Juan Eljuri Group was created in 1921 by a
Lebanese businessman called Juan Eljuri Chica.
Alongside his wife, Olga Anthony, a graduate of the
Sorbonne in Paris they worked hard to make the
company what it is today.
Their entrepreneurial activities began with their
launch of transistor radios. Then, after industrializa-
tion, the company took advantage of the new popu-
larity of cosmetics bringing Max Factor to Ecuador.
The group also imported 30 Yamaha motorcycles
from Japan at a time when no one even knew of the
Yamaha brand in Ecuador.
Eljuri stores belong to the Eljuri group and employ
866 people with a turnover of $120.83 million in
2009.
These stores are specialized in electronics (laptops,
printers, computer peripherals), home appliances
(stoves, vacuum cleaners, air conditioning units),
audio and video (DVDs, stereos, TV Accessories,
Audio , iPod), cameras and video cameras, musical
instruments of all types, office, personal accesso-
ries, light transport, hotel items and even industrial
products.
Their sterling reputation has allowed the company to
work with many brands and have slowly expanded
partnerships and strategic alliances with companies
abroad.
They belong to the commercial and industrial branch
of the economy and act as a business representa-
tive, being also an exporter and an importer.