HISTORIC |
In may 2nd 198, thanks to its passion to the
sport and the love for Ecuador, Rodrigo Ribadeinera
has founded the Marathon Sport Group.
Since this date Marathon has been a dynamic and
customers orientated company that has brought
in Ecuador quality sportswear similar to those
that could be bought abroad. Specialised in Football
sportswear, due to the fact that the Country is
Football orientated, this segment has became a
main product in Marathon Sport production and
distribution, nowadays represent the 60% of the
total production in the country.
Is quality and diversification in product has
made Marathon the leader in the sportswear's supplying
in Ecuador, with the 60 % of the market, and the
brand name is the local equivalent of mark such
as Adidas and Nike. Other products also have been
developed in the last years such as Gym Zone,
Waterzone, Bikesports, and Outdoors.
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MARATHON SPORTS, COMMITMENT TO INTERNATIONAL
FOOTBALL |
The love for the football and the rest of the
sports in general, has made possible that Marathon
worked patiently and focused, on the whole production
of football sportswear.
All Marathon Sports' s stores have a wide choice
of football shirts from all over the world, and
representing the most famous world clubs and national
teams. This passion and love for football that
has been transmitted from generation to another,
and has brought Marathon to be the national supplier
of the soccer team. At the last World Cup in Korea/Japan
Marathon has been the official supplier of the
Ecuadorian national team, in the all range of
products Marathon Sports.
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Similar opportunities could be introduced in
other countries of the region and the Central
America.
The range of product for football teams is characterized
by original design, and the quality of the tissue.
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MARKET TRENDS |
Marathon is today present in Ecuador with 60
% of the national market. Its quality has been
recognized also in Peru, where export part of
its production, and in other markets within the
region such as Colombia y Bolivia, where new business
are about to be exploited. In 2003 Marathon has
opened six new branches in Ecuador extending its
sales point in the country. With the opening of
these stores in the Commercial Center "San
Marino in Guayaguil (1000 m2), Riocentro Sur (500
m2), babahoyo (163 m2), Milagro (72 m2), Chone
(50 m2) and Term Terr (400 m2), today the sales
stores are 61 in Ecuador as shown the graph, here
below
EXPANSION PLANS:
Piercing the Peruvian market
In 2003 Marathon has undertaken opening store
process in Peru where 3 new openings have been
celebrated this year. The stores in Mega Plaza
Commercial Centre (315 m2), the one in Jockey
Plaza (430 m2) and the one in Primavera Commercial
Centre that have made eight the sales stores in
Peru, as shown the graph below The total work
force for the year 2003 at Marathon Sports is
therefore 69 stores between Peru and Ecuador,
as shown in the graph above.
The growth from the new millennium has been considerable
in the year 2002 the growth in term of sports
stores has been of 16 new stores that made a growing
of 43% compare to the previous years. In the 2002
the growth has been a 13% compared to the 2002
and that is a result of 7 more stores between
Ecuador and Peru. For this coming year the growth
so far has been and it is estimate to be around
7-8% of annual growth thanks to its new openings
in Ecuador and Peru in the city of Lima.
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