FIJI
An island of hope

Introduction - Tourism, a billion dollars in Sea, Sand and Sun - Garment and food leading manufacturing exports - A strong financial sector in the middle of the Pacific - Unique mineral and natural resources - Positioned for more trade - Reliable by Sea, regular by Air - Generous incentives for investment - A haven for investors - The world only a dial away - Fiji Sugar restructures for world trade - Conclusion: The Rush is on


Fiji Golden Islands

In 2003, Emperor Mine embarked on a three year capital expansion programme requiring an additional investment of $90m FJD (@ $45m USD). The Mine is calling this the largest capital ever raised in Fiji since May 2000. $18m FJD (@ $9m USD) was raised through this and an additional $32m FJD from a bank loan (@ $16m USD). Striking a $2.5m FJD before tax profit in 2002 after six consecutive years of losses, Emperor now wants to increase mine output by 40% to 800,000 tonnes and gold production by 35% to 180,000 ounces.

A bright future in Fiji's Mineral Resources

While bulk of the money will be used in its present site at Vatukoula, Emperor also intends to pursue explorations in three other sites in western Viti Levu. The other strong potential for a gold mining is at Mount Kasi on Fiji's second largest island of Vanua Levu. Recently, Burdekin Pacific, owner of Mount Kasi Mine intends to secure $4 million (@ $ 2m USD) from issued notes to continue its drilling programme in Fiji. Some investors though fear Fiji has been over-explored for minerals, an assertion the country's Mineral Resources Minister, Ratu Naiqama Lalabalavu denies. "Look at Vatukoula's Emperor Gold Mine. They've been mining there for well over 67 years and each year their resource and reserves still look good, we would like to see an emphasis on industrial minerals, aggregates, sand, marble and such. These are intensive explorations and have an impact of wealth of the rural people". Emperor Mining is Fiji's sole gold mine, having been in the country the past 60 years when gold was first discovered at a creek near its present site in 1932. From 1933 to 1994, the goldfield produced some 4.69 million ounces from 15.6 Mt of ore. In 2002, gold production totalled 131,175 ounces, 16% more than the previous year. Mr. Harvie Probert, Chairman of the Fiji Employers and Mining Council, is one of the businessman in Fiji with exciting prospects of gold. His company Geo Pacific, is currently out looking across the western side of the Island and assures in Fiji there is also an interesting potential for gas or oil. Mr. Probert is also CEO of Fiji Gas, an example of a successful joint-venture between a Fiji and a foreign company, "something", he says "can be seen when our growth goes up over two times the Fiji GDP growth". Fiji Gas is the largest distributor of Gas in Fiji.

Harvie Probert, Fiji Gas CEO

Fiji Brand Takes Fiji Water to the World

It was in 2002 that Fiji's exports surpassed the $1000 million FJD for the first time (@ $500m USD). About $24 million FJD (@ $12m USD) of those earnings came from the exports of Fiji Water, bottled at source by Natural Waters of Viti. From a company that only came into being in 1996, its penetration of the US market has been nothing less than spectacular. At one time, Fiji Water was ranked number five as the most favourite mineral water in the US, ahead of hundreds of others. Lately, it has become the number two premium mineral water consumed there, second only to the French Evian. "This is no doubt the best success story we have had over the years," says Tomasi Vuetilovoni, Minister for Commerce, Business Development & Investment. "It is marketed mainly in the US and it has become the number two premium mineral water consumed in the United States. Evian of course has been around for over a 100 years. So this is a huge success story and Fiji Water is going to become one of Fiji's major export earners".
Fiji's Minister for Mineral Resources Ratu Naiqama Lalabalavu admits the speed in which Fiji Water was accepted in the world market caught the country by surprise. There is not even the necessary legislation for the extraction of such a resource. "All these are fairly new and this Ministry is tasked to ensure that we come up with new policies and legislation regarding underground water. For example, there is still a need to come up with the legislation to protect the interest of Fiji Water. This safeguards the industry from aspects such as pollution or over extraction".

Fiji Water factory

Tap Into The World's Largest Stock of Tuna

Being an island nation, Fiji recognises the huge potential of turning its fisheries industry into a multi-million dollar industry. Exports of fresh tuna are hovering at $50 million FJD (@ $25m USD) in Fiji and other fish exports, fresh or processed, make for a total of nearly $100 million FJD (@ $50m USD). Says Prime Minister Qarase: "Fisheries offer a very high potential. The central and west Pacific has got the largest stock of tuna at this point in time in the world". Worried about reports of over-fishing in other fishing waters, Qarase's Government has limit the number of fishing licenses it offers to local and foreign fishing companies. Fiji is also studying the viability of reviving its national fishing line. Almost $2 million FJD has been set aside for the development of the country's coastal fisheries and aquaculture (@ $1m USD).
Fiji fishermen with the catch of the day

But it estimated the cost of flying an empty aircraft back to Fiji would make outbound flights unviable. Mr. Grahame Southwick, Executive Chairman of Fiji Fish, declares that "there is no room to increase production, it is time to start adding value to our products. We have the fish and processing companies can bring in their expertise to be part of the future of the Pacific Tuna Fishing industry".
A recent study on Fiji's fisheries sector will see the formation of a national fisheries authority to spearhead commercial activities. "The National Fisheries Corporation is going to spearhead some of the major programmes and developments by the government", explains Fisheries Minister, Konisi Yabaki. "Asians are very good in aquaculture development and right now we are looking at marine research. We have recently started establishing links with the university, especially the University of Hawaii. We have been doing a lot of research and we need to capitalize on this one. We need to know our own capacity to make use of the data and turn it into projects".

Mr. Grahame Southwick, Fiji Fish Executive Chairman

Cannery Links Up With World Food Manufacturer

A major player in the local fisheries sector is Pacific Fishing Company, PAFCO for short, the country's sole cannery based in Levuka, the old capital of Fiji. Government owns 95.5 percent of the cannery, although one of the largest United States seafood businesses Bumble Bee will be offered equity. PAFCO recently extended its supply agreement with Bumble Bee, which sees the Fiji cannery exporting tuna loins to the US-based company. Because of the extension of the supply deal, PAFCO plans to hire 200 more workers to boost production from processing 230,000 tonnes of tuna to 300,000 tonnes. "We know that there is a big market for tuna in the United Kingdom and we will be looking at working closely with one of the biggest food suppliers there," says Mitieli Baleivanualala, PAFCO's chief executive officer.

Search for Strategic Partner in Lucrative Mahogany Timber

Fiji Hardwood Corporation Logo
Mahogany is Fiji's most lucrative timber resource with the country claiming to have the only mature mahogany plantation in the world. With over 40,000 hectares of swietenia macrophylla, an exotic mahogany species, spread out in 14 plantations, Fiji's claim may not be far off from the truth. The world's largest supplier of the lucrative timber, Brazil, is also helping Fiji's case with its decision to place a moratorium on the sale of its mahogany. In 2001, timber exports grossed $41.3 million FJD (@ $20.65m USD), but this is expected to swell once the harvest and processing of mahogany begins. For the time being, the Fiji Hardwood Corporation Limited, a government company established to manage its hardwood plantations, is conducting harvesting and processing trials on some matured trees.
The Fiji Government on the other hand will seek out a strategic partner to manage the multi-million dollar business. Landowners of the mahogany plantations will also be made partners of the venture with government promising to give them 10 percent of stumpage, 50 percent of profit and 100 percent in contracts. The suggested pay out was contained in a study commissioned by the government and is aimed at pacifying resource owners. The actual value of the resource has been a story in itself. One time interested harvester and processor, the Commonwealth Development Corporation of Britain valued Fiji's mahogany forests at $136 million FJD (@ $68m USD). Its rival, Timber Resources Management of the United States, pegged its value at $400 million FJD (@ $200m USD). If that was not confusing enough, a Fiji government commissioned New Zealand consultant came out with a valuation of $150 million FJD (@ $75m USD). Fiji Hardwood Corporation puts down the confusion in prices to "commercial sensitivity". "Sensitive in the sense that the figure varies depending in whether they are being quoted by the buyer or seller," it says. The company's projected output is 100,000 cubic metres annually for the first 14 years, increasing to 200,000 cubic metres in the next 16 years. "We would like to start processing that and we hope this will take off during the next twelve to eighteen months," Prime Minister Qarase tells World Investment News. "We would like to have value adding to be done in Fiji concerning this commodity. We will not allow the selling of logs and we will process them here at least into timber products. We believe we have the incentives for investors to come and do further downstream processing of timber turning it into other forms of wood products". Fiji also has a developed pine industry valued at $35 million FJD (@ $17.5m USD) and a thriving export of pine chips to Japan.
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