Creative Communications (CC) was the first, and is now the largest advertising agency in Rwanda. CC has been operating in Rwanda as a full-service integrated marketing and advertising agency since 2002. During this time CC has worked with several private sector brands and initiatives, numerous government ministries and programs, as well as NGOS in a variety of sectors for local, regional and global brands.
CC conceptualizes, designs and proposes communications strategies based on the clients needs and goals. Whilst creating communication campaign messaging and deliverables that effectively consider nuances and sensitivities specific to the Rwandan and regional societies and environment. Their aim is to enhance their client’s image, prestige and the profitability of their businesses.
In 2002, three Rwandan businessmen joined forces to establish CC. They combined their knowledge and experience in marketing, printing services and communication to create the first advertising and marketing agency in Rwanda.
CC’s strength resides in the dedication and passion of its technical staff that have many years of experience in marketing communication. CC has created strong ties with an extensive production network locally, regionally, continentally and even internationally.
- Faced the challenges of an environment with limited local capacity and knowledge of the marketing process
- Brought international standards to the local communication environment
- Helped to launch many local, regional and global brands in Rwanda
- Worked on behavior change campaigns for private and public sectors
- Developed multi-country communication strategies and campaigns
- Opened sub-office in Burundi
With radio as the largest media in Rwanda, CC has its own in-house sound/audio recording studio, as well, as animation/motion graphics capabilities, and a newly established department of digital media management
How CC fits in the world
CC works as an integrated agency based in a centrally located country from which it is easy to reach the needs of the surrounding markets. Their experience and contacts have positioned it for marketing within the country, and the agency of choice in Rwanda for the region.
Our main strategy is based on giving good services, professionalism, timing, and, of course, creativity.