Russia & Moscow
Providing their potential


DIVERSIFICATION, LOWER TAXES, IPO'S & CORPORATE GOVERNANCE

Russia is opening up fast to foreign investments, and is looking increasingly attractive to international investors. The country surely benefits from the support and investment of foreign investors who follow the increasing confidence of local investors in their own market: capital flight has diminished and funds are being repatriated. And it is not like Russian corporations have a lot of choice. As Charles Ryan, Chairman of the United Financial Group (UFG) that mediates capital flows to financial investors and Russian companies, indicates, "there are two sources of capital today for Russian companies; one of them is by attracting financial investors through public and private markets; the other is through strategic financial investors."

Of monumental importance to the future of foreign investments in Russia has been BP's 2003 decision to splash out an epic $6.75 billion in Russia's oil (the biggest investment in post-perestroika Russia). Evidently, western capital (with Germany leading the pack) is coming to Russia.

Decisively, with natural resources (most notably oil) primarily fuelling Russia's economic development, the governments' plans to lower on the manufacturing, agricultural and service sectors holds a clear urge to diversify the economy. The government has indicated a plan that also entails raising taxes on natural exports. In any case, Russia's outdated tax system has long been annoying investors as a major impediment to doing business legally in the country. There is a clear need creating a rational structure of the tax system, with absence of non-market taxes, the elimination of similar taxes, and the abolishment of non-effective taxes. The business community demands a reduction of the overall tax burden. The Russian government genuinely aims to create a stable and predictable tax system. The government seeks to lower the burden to 34-35% (37.5% in 2002). The Ministry has already eliminated turnover tax and some regional and local taxes. In addition in 2000 and 2001, it reduced income tax and introduced the flat tax of 13% instead of the progressive taxation regime. Then the Ministry of Finance consolidated the payments of the employer to the social funds, such as the pension fund: now the higher the salary the employer pays to the employees, the lower the tax is. Another revolutionary step was to remove any exemption on income tax, which allowed Russians to decrease the tax rate from 35 to 24%. And, the regions were entitled to further reduce this rate up to the limit of 20%. For banks and insurance companies the reduction went from 43 to 24% and now there is a unified rate for all businesses. The Russian government abolished double taxation of dividends and have set the tax rate for dividends for Russian tax residents at 6%. All these decisions were discussed with the business sector. Russia is also introducing a new tax regime for small businesses that will encourage its development.

Importantly, also is Russia's notorious corruption. Thankfully, in 2003, the government has made a firm commitment to lower the state institutions' infamous red-tape, the biggest cause of corruption. Especially in 1998, a number of the world's largest companies abandoned the Russian market because the levels of corruption exceed the reasonable level. But, the flow has reversed as foreign companies are flocking back into the country. Pilipovic-Chaffey, Director of the European Bank for Reconstruction and Development's (EBRD) Russia Team and chief representative of the EBRD in Russia, sees good trends forming oil and gas, of course, but also notices a bigger wave of investors in consumer goods, the local market, and food processing companies. Increasingly, Russia finds investments from abroad in IT, consumer goods, various appliances, furniture, cars and sees many foreign investors moving into construction materials. One of the objectives of the EBRD is to attract strategic investors in Russia. Pilipovic-Chaffey concludes that to a lot of foreign companies "the attraction of this market and the availability of inexpensive input material is such that they have to move in."
It is easy to present cases of successful sectors in which government intervention is small, such as Telecom, IT, metallurgy, food and the textile industry. Beverage companies, such as Baltika and Sun Interbrew, demonstrate a strong stock market trend. According to Ryan of UFG, "Arguably today there is still some upside left in the Russian stock market, most of which is in the natural resources sector, such as oil and gas, power generation and telecom. Yet the most interesting segment is in the segment of the Russian economy that was not privatised, because it did not exist during the Soviet Union." This reflected today in IPOs (Initial Public Offerings) of companies like the juice maker Wimm Bill Dann, which Ryan predicts, is certain to be followed by other IPOs in other companies offering some services and products that did not exist previously, but are increasingly in demand.

Igor Vasiliadis - President of Level 2 Consulting

Igor Vasiliadis -
President of Level 2 Consulting


Certainly, however, western markets are not out of reach to Russian investors. For example, Level 2 Consulting offers terminals of direct access to work directly on the leading American exchanges - New York Stock Exchange, NASDAQ, and AMEX - to its corporate clients (and is planning retail business as well). The company presents on the Russian market the interests of top American brokers and clearing centers, e.g. Penson Financial Services Inc., the US Trading Corporation, and Andover Brokerage L.L.C. Igor Vasiliadis, President of Level 2 Consulting, is "trying to leave a message to Russian investors that to communicate with the American market is now much safer than to communicate with the Russian market." Using the latest VPN technology, which gives Level 2 Consulting a delay of just 0.3 seconds to execute orders (and hence is faster than internet technology), the company gained access to American markets. Indeed, Vasiliadis points out that "it is necessary at this particular point to adopt this technology for foreigners interested in trading on the Russian market."

Successful Russian IPOs in the west, such as was done by VimpelCom, can hereby help to improve the Russia's corporations and stock market's blemished image abroad. Not surprisingly, these companies also rank top of the list of the implementation of good corporate governance. Just due to improved levels of corporate governance such companies as YUKOS and Norilsk Nickel were recently included in the category of "blue chips". A Corporate Governance Code is now under review by the Federal Securities and Exchange Commission. The further development in the Russian Stock Markets is dependant upon the creation of pillars of good corporate management practice. Many large companies have an open and transparent economical and financial policy, including a regular dividend issue. It is hoped that this trend will also continue into the private sector. The EBRD financed the creation of new corporate governance codes, working closely with the Federal Securities Commission. As said by Igor Kostikov, chairman of the Federal Securities and Exchange Commission (FCSM), "Talk with the foreign investors who are in Russia, they will tell you that, over the last two years, corporate governance has improved immensely in Russian companies already. There have been fantastic changes and the Securities Commission takes pride in playing a leading role in this process. We have not finished yet; we are continuing to work on corporate governance issues; companies have already become much more transparent and they have independent auditors."

Dmitry Zelenin, President of the Russian Managers Association, supports this point of view stressing that the main driving force behind continued economic growth in Russia is "the further improvement of the management quality in Russian businesses and improved corporate governance". Nowadays, said Zelenin, "we see more and more companies in which corporate governance has been improved and functions of ownership and management separated. The share of such businesses with improved, advanced corporate governance structures is on the increase at the moment".


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